Archive for March 2018

SEO for First Timers

It is not all the time that you have to rely on professionals to do the job for you. If you have the qualifications and the right knowledge as support, you can always learn how to do things on your own. Self-tutorials are very gratifying because everything starts from scratch and the gradual improvements towards success are more rewarding. This only goes to show that anyone can achieve greater things as long as the effort to succeed is there.

Some companies have even succeeded in implementing SEO services for their sites, and others may have even come from humble beginnings. Remember that a college degree will never define who you are and what you can achieve. Experimentations can go a long way, and so does the trial and error basis. Thus, if you have a certain expertise in web developing or if you are simply curious with time to spare, a To-the-TOP SEO service would do you good.

  1. Your web content is very important because it will be one of the factors that will sustain the reader’s interest. Meanwhile, it is also important that search engines can pick up your site while the “spiders” are crawling through the web. Although images and flash animations are indeed catchy, they can’t be read so you still have to optimize your content by not hiding potential keywords and using them as often as you can in pages, but only up to an acceptable frequency.
  2. In choosing keywords, you should always be wise and discerning. This is not a race to grabbing everything you can to dominate the competition. Remember that online users have different ways of interpreting and translating things, thus queries may vary all of the time. Thus, constant and extensive research should be done on a regular basis by your team so that you can all keep track of the keywords that are becoming a hit with certain products and services.

You can even observe the keywords being used by the competition as well. It is helpful in that you will be able to assess which are effective and which are useless in terms of targeting your kind of market.

  1. It is also advantageous to join social networking sites since most of the people have accounts there. Now it’s more than just a bandwagon, it has become a community, a way of living. It is best to take advantage of the many types of consumers you can encounter thereby being visible to them through your own account and personalized ads that reach the demographics you are trying to aim for.

However, you have to make sure though that despite your present visibility, you should also campaign for account adds or likes. A business is deemed in demand as judged by a number of friends it has. Yes, people can use that as a measure of success, so make sure that you can spread the news about your existence and gain as many friends per se. This way, when you post updates about your business, a wider scope would also be covered in the promotions.

Again, you can always try SEO for yourself and see how far you can go. If it cannot be helped, professional service providers will always be there. However, you are encouraged to try, because who knows what you’ll be able to achieve.

Greg is an SEO services consultant for Calgary based SEO Company specializing in organic SEO.

Search Engine Optimization consulting SEO

SEO Company “To-the-top!” provides Professional search engine optimization and SEO consulting for all type of projects: We will visit your site and will provide reports on what has to be done to achieve top rankings and make your site one of the best in search engines.

We will provide the following:

  1. Consulting on adding Individual Meta, Title, ALT tags will be provided to almost all the pages of the site.
  2. Consulting on how search engine handles dynamic pages and how those pages are indexed by the search engines. If there are any products which make the URLs search engine friendly we will provide instruction on using that too. A couple of examples are Mod_Rewrite in PHP and XQASP doe asp web pages.
  3. We will validate code of each and every page and check if they are search engine friendly. We will review the HTML and JavaScript code and provide consultation to clean up broken tags, excessive JavaScript and any other stumbling blocks spiders may encounter as they crawl your website.
  4. Checking and validating the internal linking of your site is very important as this is where you will be losing your PageRank and relevancy.
  5. We will be giving consulting on SEO copywriting for your site to get the best contents of your pages to bring relevancy to the pages of the site.
  6. Off-page optimization is the link popularity building for your site. We will provide consultation on how to build links for you from quality sites and make your site rank suitably high. Link popularity is very important for search engine optimization and search engines live link popularity.
  7. We will make a comparison review of how you stand in relation to the websites of your competitors and your market and provide a report on it.
  8. We will optimize for graphics where appropriate. Every site needs some Alt tags and some optimization for the images which we will provide.
  9. Keyword research for a various combo of keywords if needed will be done.
  10. We will provide SEO consulting on Site Map pages that have to be added to your site. A sitemap is also often called ‘spider food’. Search engines find it very easy to navigate and index all the site content using this file.
  11. We will give suggestion on Including Robots.txt file to guide search engines on what to exclude from indexing. The search engine bots usually spend a limited time on your site. We don’t want them to waste their time indexing unnecessary things.

Que. 1: How long it will take SEO consulting for a site?

Depends on what you really need from us, you want the whole site to rank or just one single product, it is left to you to decide. If you feel we are the right people for you then just give the responsibility to us we will get the whole site reviewed and make it rank high in the search engines. Or if you just want us to work on the only couple of products of your site then we will provide SEO consulting on that too. Time taken will depend on your idea of the project.

Que. 2: What is the position you will get your consulting? Is it really worth coming to us?

You will definitely get among top 10 ranks provided you do all the changes we suggest to the pages. There are more than 45 techniques involved.

Que. 3: What about the rates/prices?

I need a clear picture of what you really need. After the briefing I have given you in the above text, tell me which is suitable for you. We can decide the rates accordingly.

We are keenly aware that your business has a specific target audience and we always keep this in mind when analyzing your site.

The fee for this in-depth site analysis is currently $2000-$5000 for a small to medium sized site:

The reports will also contain any other relevant information and suggestions about your Web site, which might help it rank high. We will also be happy to answer any specific questions you may have regarding the search engines and/or your site.